Research and Development

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The Slovenian tourism sector is geared towards a thorough knowledge of the market and tourists. We strive towards marketing that is focused on the guest and the specifics of the individual market, which facilitates the targeting of existing and potential tourists.

Market Research and Analysis

Statistical data

Green Tourism

GREEN TOURISM Climate change is a new challenge that poses more threats to global tourism than opportunities, and heralds a regional, seasonal and product redistribution of tourist flows. Consumer behaviour is rapidly changing, with tourists increasingly seeking green, responsible destinations. During the ...

Research of tourist products

Strategy of Slovenian Tourism

European Destinations of ExcelleNce - EDEN

The " E uropean D estinations of E xcelle N ce" (EDEN) project, was started by the European Commission in accordance with European tourism policy guidelines. The aim of the project is to promote sustainable tourism development models across the European Union; that is to draw attention to the ...
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